Project Story
Kleer Lumber is an industry-leading manufacturer of free foam cellular PVC building products.. They offer customers high performance alternatives to the traditional building materials while maintaining a superior level of service that matches their product quality. A campaign was launched in order to educate craftsmen, architects, professional builders, contractors and mill workers about the PVC trim industry and to strengthen the Kleer brand. This campaign included a redesign of their online presence to effectively compliment their printed materials.
Objectives & Challenges
Kleer Lumber needed to present itself online for its varying audiences in order to promote the brand, product, and the difference in service. With the help of Embarc, Kleer lumber would reinforce its brand and positioning while offering its consumers a direct source of information and resources. It seeks to communicate trust and be of the most requested in building materials by craftsmen, architects, professional builders, and contractors.
The business goals of the project included:
- Educate the consumer on the product and its applications by offering a deeper wealth of information
- Sharpen the company brand and message
- Enable the client with the ability to advertise and update the company’s promotional events on the homepage
- Provide resources and how-to articles for various audiences
- Deliver a compelling call-to-action on the homepage
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