Embarc's Athena Diagnostics Website Selected as a 2007 MITX Awards Finalist
10/15/2007
Newton Upper Falls, MA - Embarc today announced the Athena Diagnostics website has been selected as a finalist in the Biotechnology/Pharma category for The 12th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.
Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.
"New England continues to be a thriving center of technological and creative innovation. We are thrilled to report continued growth in awards entries year on year, as well as in our organization in general," said Kiki Mills, executive director of MITX. "Our awards finalists consistently raise the bar and we are very proud to provide the platform to showcase their work to the public."
Athena Diagnostics, Inc. is a reference laboratory dedicated to the development and commercialization of diagnostic testing in the fields of neurology, endocrinology and nephrology. Using innovative technologies, Athena provides neurologists and other physicians with diagnostic answers that can improve the quality of health care for patients in a cost effective manner.
The new website gives sales and support staff access to unprecedented online tools to streamline the identification and ordering of the appropriate diagnostic test, as well as a resource for storing and categorizing ordering and billing information with Athena's new online account center.
"Embarc was able to understand both our current and future customer service needs as we outlined our objectives for the redesign of our website. Their superior knowledge and fierce attention to the complexities of this project resulted in a web resource that our clients can depend on. Their partnership has been invaluable." said Arthur Boyce, Vice President of Marketing, Athena Diagnostics.
Embarc will be recognized with the other finalists in the category of Biotechnology/Pharma at a gala awards ceremony traditionally attended by over 900 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 8th.
About MITX
Established in 1996, MITX-the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. MITX hosts over 60 events annually from specialized roundtables, monthly panel discussions and networking events to conferences, forums and two of the largest awards recognition programs in the country. For more information go to www.mitx.org
About Garfield Group Interactive
Founded in 1995, Garfield Group Interactive (GGI) is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to achieve measurable business results. Teamed with its sister agencies, Garfield Group Branding and Garfield Group Public Relatrions, GGI serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Our clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.
