Aveo selected as 'Pharmaceutical Industry Standard of Excellence' by Web Marketing Association
09/26/2006
NEWTON UPPER FALLS, MA (September 26, 2006) - The Web Marketing Association ("WMA") today announced that it has awarded its "Pharmaceutical Industry Standard of Excellence" WebAward for 2006 to Aveo Pharmaceuticals - a biopharmaceutical company focused on the discovery and development of novel cancer therapeutics. The website was designed, implemented, and launched in 2006 by Embarc, Inc., an Interactive Marketing Agency based in Newton Upper Falls, Massachusetts.
WMA, an organization devoted to establishing high standards for Internet marketing and corporate Web development, annually recognizes the individual and team achievement of Web professionals who create and maintain outstanding corporate websites. The Aveo website was chosen out of the more than 2,100 sites from 33 countries that were reviewed during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of website development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The goal of the Aveo website was to create a strong brand presence, communicate the company's story and credibility to investors, and position the company as a visionary industry leader. Embarc achieved these goals through:
- Consistent presentation of color family, stylistic elements and narrative imagery
- A layered interactive messaging space with specific user paths speaking to the benefits of partnership, specialized research programs, and commitment to employees.
- Clean and usable architecture and maintainable content spaces that feature up-to-date news content and highlights about the company, fact sheets, and the latest developments.
"The clean, crisp, and professional design interface allows varied audience groups to achieve their target goals quickly and efficiently - even if those groups are as fundamentally different as investors evaluating the strong viability of the company, as compared to the scientific community understanding the science upon which Aveo is based. " said, Matthew Mamet, President of Embarc.
"In our initial decision to upgrade the public face of AVEO, we were interested in a partner with a no-nonsense approach to web design and a solid methodology." stated James Owen, PhD, Manager of Business Development at Aveo. "Of the 6 vendors that bid on the project, we felt Embarc best represented the ideal partner."
"The WebAward competition is one of the ways leading Web professionals demonstrate the effectiveness of their Web development," said William Rice, president, Web Marketing Association. "Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track."
####
About Aveo Pharmaceuticals
AVEO is a biopharmaceutical company focused on the discovery and development of novel cancer therapeutics. AVEO is developing a pipeline of targeted therapies which address major unmet medical needs in the field of oncology. The Company utilizes its proprietary in vivo cancer models for the identification and validation of novel drug targets and to guide the development of its products. AVEO is located in Cambridge, Massachusetts
About Web Marketing Association
Now in its tenth year, the WebAward Competition for website development is conducted by the Web Marketing Association, Inc. (WMA), an independent volunteer organization founded with the purpose of evaluating, recognizing and increasing the standard of excellence on the World Wide Web.
About Garfield Group Interactive
Founded in 1995, Garfield Group Interactive (GGI) is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to achieve measurable business results. Teamed with its sister agencies, Garfield Group Branding and Garfield Group Public Relatrions, GGI serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Our clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.
